A Simple Marketing Guide for Your New Small Business
There are currently more than 30 million small businesses in the United States, and this number only continues to grow with each passing year. If you have recently joined these ranks, this significant number shows you the sheer amount of competition in the marketplace. The best way to set yourself apart from competitors is through marketing your business. To receive business discounts, resources, and access to a supportive community of other business owners, join your local chamber of commerce today. Additionally, there are a few other simple ways you can get started marketing right away.
Hire a Graphic Designer
Employing a graphic designer can be an enormous asset to your marketing campaigns. You can hire these professionals in-house or freelance to take care of website design, branding images, and other elements. However, communicating with a graphic designer can be a hassle if you have a large PDF file that may be too big for some email hosts. You can get around this and try this PDF editor for free. These tools not only help you stay organized and under email client size limits, but also let you make in-app notations for suggestions.
Use Word of Mouth
Word of mouth is one of the oldest forms of marketing, and there is a reason it has stuck around so long. People are more likely to believe those they already trust over a company they do not yet know. Today, the oldest forms of word of mouth, such as referral programs, are still viable. However, social media and online reviews can help amplify this marketing technique for little to no financial investment. You may even consider offering a small discount or another reward for current and potential customers who share your information online.
Consider Company Swag
Everyone loves getting something for free. Consider giving out company swag to market your business and give back to your customers. Company swag is anything that has your company's name or logo. Easy, affordable forms of swag you could start with include pens, pencils, and keychains. You could also offer shirts, hats, and other wearable items as a prize in contests, giveaways, or special events. Enlist your graphic designer's help when creating these branded materials. You do not want shoddy promotional materials doing more harm than good.
Reach Out to Other Small Businesses
Other small businesses in your area are not your enemy. While the marketplace is competitive, other small business owners can be your greatest asset. Consider contacting nearby companies about cross-marketing opportunities, including in-person events or sharing important messages online. You could even start a buying co-op if you work with other small businesses with similar needs. This is when several companies band together to purchase their supplies to receive a better bulk discount.
Start Marketing Your Small Business Today
Marketing your small business does not have to be challenging or expensive. With the information above, you can begin this task right away. Through cooperation and networking with other small business owners, you can fine-tune your marketing strategies to grow your business even more.