What inspired you to start this business, and how did you get started?
Dean Norris, who has lived in Temecula for over 22 years, saw an opportunity to preserve a local landmark, Swing Inn Cafe, when it became available for sale. He purchased the restaurant to keep it local and invest in the community, aiming to preserve its rich history while adding some modern touches.

Can you share the story behind your business name?
Originally called Mother's Cafe when it opened in 1927, the restaurant took on the name Swing Inn Cafe before 1955, when it was attached to a motel with a porch swing out front. This charming history adds to its appeal in Old Town Temecula.

How has your business evolved since it first opened?
Since its founding in 1927, Swing Inn Cafe has undergone several transformations. The current building was constructed in 1932, and while updates have been made, the heart of the cafe—the lunch counter—remains. Under Dean Norris’s ownership, the menu has been modernized, and Texas-style craft BBQ has become a standout feature, while the nostalgic atmosphere has been preserved.

What is the mission of your business, and how do you strive to fulfill it daily?
Our mission is to honor the Swing Inn Cafe’s legacy by offering a welcoming, nostalgic dining experience, while also serving high-quality, updated menu items. We focus on being a cornerstone of the Temecula community.

What core values drive your company, and how do they influence your operations and customer interactions?
Tradition, quality, and community are our core values. These guide our daily operations, as we aim to serve excellent food in a welcoming environment, while remaining a beloved part of Temecula’s history.

What are the main products or services you offer, and what sets them apart from your competitors?
We offer breakfast, burgers, sandwiches, and award-winning Texas-style craft BBQ. What sets us apart is our ability to blend a nearly 100-year-old history with modern flavors and techniques, served in a nostalgic, family-friendly atmosphere in Old Town Temecula.

What steps do you take to ensure a positive customer experience?
We provide a welcoming, nostalgic atmosphere with attentive service. Customers can enjoy both the historic indoor space and our outdoor patio with Front Street seating, which includes an outdoor game area for added fun.

Can you share a memorable customer success story or testimonial?
Swing Inn Cafe draws visitors from all over the world who come to experience the iconic restaurant and our award-winning Texas-style craft BBQ, creating unforgettable dining memories.

How does your business contribute to the local community?
Swing Inn Cafe regularly hosts local talent and partners with a nearby brewery to produce and bottle their signature Schraderbrau beer. We also participate in key community events like the Temecula Rod Run and St. Patrick's Day celebrations, providing a gathering space for locals and tourists alike.

Are there any recent or upcoming community projects or initiatives you’re involved in?
We consistently support local events and look forward to continuing our involvement in future celebrations and festivals.

How important is community support to your business’s success?
Community support is vital to our success, and we aim to give back by offering a space for local events, showcasing local talent, and partnering with businesses that share our passion for Temecula.

What has been the biggest challenge you’ve faced in running your business, and how did you overcome it?
Balancing historical preservation with necessary modern updates has been a challenge. We’ve succeeded by making thoughtful changes that respect the restaurant’s roots while keeping it relevant for today’s customers.

How do you stay innovative and keep up with industry trends?
We stay innovative by partnering with a creative marketing agency and working with local influencers to spread the word about our offerings. This helps us stay connected to modern trends and reach a broader audience.

What are your goals for the next few years, and how do you plan to achieve them?
Our goal is to become the best BBQ establishment on the West Coast, one where even Texas natives are proud to eat. We plan to achieve this through consistent quality, community involvement, and innovative marketing.

How would you describe your company culture?
Our culture is built on tradition, community, and teamwork. We create an environment where employees feel connected to the restaurant’s history and are committed to providing excellent service.

What qualities do you look for when hiring new team members?
We look for individuals who value customer service, appreciate history, and are passionate about being part of a tight-knit team that thrives on community involvement.

How do you foster growth and development within your team?
We provide training to help team members grow, encouraging them to take on more responsibility and contribute their ideas for improving the guest experience.

How has your industry changed since you started, and how have you adapted?
The dining industry has shifted towards creating not just meals, but experiences. Swing Inn Cafe has adapted by offering a combination of historical charm, Texas-style BBQ, and the unique opportunity to meet a celebrity like Dean Norris.

What trends do you see emerging in your industry, and how are you preparing for them?
Customers increasingly seek memorable experiences, not just good food. We provide that by blending our rich history with the excitement of celebrity ownership and involvement, creating a unique and engaging dining experience.

What advice would you give to someone looking to start their own business or organization?
Honor your vision and roots, but remain flexible to changes that keep you relevant. Building a strong connection with your community can ensure long-term success.

What’s the best piece of business advice you’ve ever received?
"Don’t lose what makes your business unique." This advice has helped guide our decisions in preserving Swing Inn’s history while implementing changes.

What do you think has been the key to your success?
Preserving the unique, nostalgic charm of Swing Inn Cafe while thoughtfully introducing modern updates has been crucial to our success. The community’s loyalty has also been instrumental in keeping us a cherished local establishment.

How can people learn more about your business or get involved?
Visit us in Old Town Temecula or follow us on social media for updates on menu items, events, and promotions.